Your business isn’t broken. But your systems probably are.
We're going to go big here in order to grab some attention.
A 3-week audit and reset for women architects, interior designers, engineers and contractors ready to stop surviving and start scaling - without the chaos, burnout, or bandaid fixes.
Let's make your business work for you
Your business backend is duct-taped together with good intentions, mental checklists, and caffeine.
You’re constantly:
- Recreating your workflows
- Tracking tasks across 3 different tools
- Forgetting who you’re waiting on
- Dreaming of hiring help, but everything’s still in your head
- Checking your bank account and it doesn't equal the amount you're working
It’s not a motivation issue.
Let’s be honest - what’s actually going on behind the scenes?
It’s a systems issue. And that’s fixable.
You’re smart. You’re successful. Your clients are happy.
You're smart. You're successful. Your clients are happy.
You’re juggling a hundred moving pieces - but there’s no system holding it all together. Everything depends on you remembering, following up, or figuring it out again… every single time.
You want to delegate, but nothing is documented. It’s all in your head, and just the thought of slowing down to sort it out feels impossible.
Every project feels like starting from scratch. You’re re-creating the wheel, retyping the emails, and constantly wondering what slipped through the cracks.
You’re craving clarity, calm, and a workflow that doesn’t fall apart the minute life gets busy. You just want to run your business like a CEO - without burning out to get there.
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But behind the scenes, it’s a mess:
overheard:
“Her proactive approach and creative problem-solving skills were instrumental in refining our user experience and ensuring a smooth and seamless product launch!”
"Catherine demonstrated an uncanny ability to anticipate potential issues and scenarios that we had not considered, enabling us to proactively address them before release. Her proactive approach and creative problem-solving skills were instrumental in refining our user experience and ensuring a smooth and seamless product launch."
— Mohamed, software developer with zena
Lauren learned to navigate difficult situations and developed processes that made them a thing of the past
"Catherine is the absolute definition of Southern generosity and kindness. "
"Catherine is the absolute definition of Southern generosity and kindness. She truly cares about designers and helping us customize the BOD process to the tone of voice and values of our business. She has such great verbiage for working through disagreements or misunderstandings with trades. And so generous in sharing resources and examples to guide you through a tough situation. She put me at ease knowing exactly how to deal with a prickly situation with a tradesperson and the best way to handle it in the future. You can tell she has a ton of experience and knows how processes should work together. She was born to be a business coach and you get that sense within 5 minutes of talking with her. Her kindness and warm heart really shine through. You can tell why she has a successful design firm because she practices what she preaches and does it in a kind, caring and honest way.”
Mohamed achieved incredible success with launching zena for interior designers
"Her proactive approach and creative problem-solving skills were instrumental in refining our user experience and ensuring a smooth and seamless product launch!"
"Catherine demonstrated an uncanny ability to anticipate potential issues and scenarios that we had not considered, enabling us to proactively address them before release. Her proactive approach and creative problem-solving skills were instrumental in refining our user experience and ensuring a smooth and seamless product launch."
Chelsea went from drowning in work to a seamless workflow that transformed how she operates.
"From day one, Catherine gave me the confidence to trust the process and the reassurance that it would get easier. Spoiler: She was right."
"If you're on the fence about hiring support - telling yourself all the reasons why it won't work or why your business can't afford it - trust me, it will change your world."
I know what it feels like to hold your entire business in your brain.
To onboard a new client while forgetting your kiddo's dentist appointment.
To stay up late tweaking your workflows, hoping this time they stick.
To look successful - but feel like your backend is built out of duct tape and luck.
To work what feels like a million hours and not have the revenue to show for it.
That was me. Until I realized systems aren’t just for big teams and corporations and they don't have to be crazy complicated.
They’re for us, too - the women building businesses from kitchen tables and coffee shops and in between soccer practice and doctor visits.
I've been there too.
You don’t need to do this alone. You just need someone to help you clear the chaos and build a system that fits your life.
guess what...
The Operations Audit
introducing...
A 3-week, 1:1 systems reset for women business owners who are running strong on the outside, but struggling to keep up behind the scenes.
If your workflows are duct-taped together, if delegation feels impossible, and if you're still carrying the entire business in your brain…
This is your turning point.
We’ll dig into your systems, tools, and bottlenecks - then hand you a custom roadmap to run your business with more clarity, calm, and actual capacity.
You don’t need more hustle.
You need a foundation that works for the business (and life) you’re building.
We start with a 90-minute call where you get to lay it all out - the good, the messy, the behind-the-scenes stress no one else sees. I ask the right questions and map out what’s really keeping you stuck. You’ll walk away already feeling lighter, with a clearer picture of what needs to change.
While you catch your breath, I’m diving behind the scenes - into your workflows, tech stack, and those sneaky time leaks. With my (virtual) red pen in hand, I review your proposals and key documents, uncovering the bottlenecks and breakdowns quietly draining your energy. It’s not about more systems - it’s about the right ones, designed to work with you, not against you.
A Deep-Dive
Strategy Session
An Audit of Your Systems & Processes
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Once you’ve had a chance to digest it all, we meet for an up to 60-minute follow-up to walk through the roadmap together, answer your questions, and set you up for momentum - not confusion.
Follow Up Call
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You’ll get a personalized, prioritized roadmap with your next 90 days of focus (and beyond) - so you know what to delegate, simplify, automate, or stop doing altogether. You’ll leave with real clarity, not just ideas.
Your Custom Roadmap to Relief
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Here's What You'll Get
LET'S BREAK it DOWN
- Two weeks of dedicated Slack support for questions + guidance
- We identify quick wins that can be implemented right away (so you feel traction fast)
- Clear, custom next steps that make long-term success actually doable
Implementation Support
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Finally feel clear on what to do, what to stop doing, and what to delegate - without the second-guessing.
How does this sound?
Reclaim your time and energy by simplifying your systems and setting boundaries that actually hold.
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the results you're going to get:
Organize the chaos behind the scenes so your business stops feeling like a pile of half-finished thoughts and to-do lists.
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Feel supported, seen, and guided by someone who actually understands how your brain and business work.
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Walk away with a real roadmap - not a motivational pep talk - so you can lead like a CEO, not scramble like a solopreneur stuck in survival mode.
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How to Book Your Audit
Start by filling out a short form so I can learn about you, your business, and what’s currently keeping you up at night. No pressure - just context.
Inquiry form
Once I review your form, I’ll send over a proposal with all the details and a simple agreement to get us aligned. You’ll know exactly what to expect - no surprises, no overwhelm.
Proposal + agreement
After you sign the agreement, you will receive your invoice and link to book off your kick off call!
invoice + kick off
The Investment
90-minute deep-dive strategy call
Personalized audit of your systems, tools & workflows
Custom roadmap with prioritized next steps
Follow-up session to review and clarify
1 payment of $3500
operational excellence isn't just an advantage - it's essential.
You’ll get a personalized, prioritized roadmap with your next 90 days of focus -so you know what to delegate, simplify, automate, or stop doing altogether. You’ll leave with real clarity, not just ideas.
Your Custom Roadmap to Relief
feature Three
You’ll get a personalized, prioritized roadmap with your next 90 days of focus -so you know what to delegate, simplify, automate, or stop doing altogether. You’ll leave with real clarity, not just ideas.
Your Custom Roadmap to Relief
feature Three
You’ll get a personalized, prioritized roadmap with your next 90 days of focus -so you know what to delegate, simplify, automate, or stop doing altogether. You’ll leave with real clarity, not just ideas.
Your Custom Roadmap to Relief
feature Three
You’ll get a personalized, prioritized roadmap with your next 90 days of focus -so you know what to delegate, simplify, automate, or stop doing altogether. You’ll leave with real clarity, not just ideas.
Your Custom Roadmap to Relief
feature Three
You’ll get a personalized, prioritized roadmap with your next 90 days of focus -so you know what to delegate, simplify, automate, or stop doing altogether. You’ll leave with real clarity, not just ideas.
Your Custom Roadmap to Relief
feature Three
Two weeks of post-audit Slack support for momentum
You deserve a business that supports your life - not one that constantly asks you to sacrifice it.
Catherine Shuman
I'm Catherine!
And I know what it’s like to build an incredibly successful business that’s quietly burning you out behind the scenes.
This audit was born from that season - when I was running on mental checklists, reinventing the wheel for every client, and constantly feeling like I just needed to try harder to keep it all together.
But business doesn’t have to feel that way.
You deserve systems that support you for once. This audit is the exact service I wish I could’ve found when I needed it most - so I created it.
That’s why I do this work - and I’d be honored to walk through it with you.
hey there!
This is for you if:
You’re holding everything together behind the scenes—but it’s taking a toll
You’re not open to changing how you work
you want clarity, capacity, and a solid plan to move forward
You’re looking for something fast, cheap, or templated
You know your business could be more efficient, but you don’t know where to start
It's probably not for you if...
You’d rather power through burnout than pause and rework your systems
No more running your business on memory, mental load, or late-night spreadsheets.
Let’s get you clear, supported, and back in control.
Let's fix what's slowing you down.
SO WHAT ARE YOU WAITING FOR?
All you've got to do is take the first step and book your audit.
The Investment
90-minute deep-dive strategy call
Personalized audit of your systems, tools & workflows
Custom roadmap with prioritized next steps
Follow-up session to review and clarify
1 payment of $3500
Two weeks of post-audit Slack support for momentum
How do I know if I need an Operations Audit?
If you’re spending more time juggling backend tasks than doing high-value work—or if your team (even if it’s just you) is constantly reinventing the wheel—this is for you. Most clients come to me feeling overwhelmed, inefficient, or unsure how to scale without breaking something.
Frequently Asked Questions
Is this like hiring an OBM or VA?
Nope—and that’s a good thing. I’m not here to manage your inbox or take admin tasks off your plate. I’m here to build the systems and structure that make it easier to delegate and operate like a CEO—not a task-juggler.
What kind of business is this best for?
I specialize in working with women-led AEC businesses—think architects, designers, contractors, and creatives. That said, if you’re a service provider who’s building something real and needs strategic operational support, we’ll probably get along just fine.
What’s the investment?
The audit is $3,500, paid in full to secure your spot. It includes 1:1 time with me, a full backend review, a custom strategic roadmap, and two weeks of Slack support after your follow-up call.
Do you offer payment plans?
Not at this time. The audit is a short-term, high-impact offer that starts right away, so payment is required in full up front. If you need a few days to pull funds together, I’m happy to hold your spot with a signed agreement.
I’m already so busy. How do I make time for this?
I get it—your plate is beyond full, and the thought of one more “thing” feels impossible. But the audit isn’t about adding to your workload—it’s about lightening it. This is a one-time, high-impact deep dive that brings clarity to the chaos and pinpoints exactly where you’re losing time, energy, and profit.
You’ll receive tailored, actionable recommendations—and then you decide what comes next. You can implement at your own pace (zero pressure, zero overwhelm), or you can bring me in to help you carry the load and bring your vision to life, step by step. Either way, you’re walking away with a roadmap built for your business, not someone else’s template.
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$2.75M
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Still on the Fence?
let's do this
Totally get it - investing in your business isn’t something you do lightly. But this audit isn’t just another line item - it’s the strategic clarity you’ve been craving. You’re smart. You’ve built something incredible. But that doesn’t mean you should have to carry it all alone.
✨ What if a few hours now could save you dozens every month?
✨ What if someone could finally tell you what’s not working and how to fix it?
Still not sure? Reach out. I’ll walk you through whether this is the right fit - no pressure, just honest feedback.
free download
Sanity-Saving Systems Audit & Action Plan
Tired of your firm running you (instead of the other way around)? Take an hour or less today to identify your biggest operational pressure points so you can stop putting out fires and start building sustainable systems. It's your first step toward building a firm that runs like clockwork (instead of running you ragged).
Not quite ready for the full audit? Start with our free Systems Audit Guide to get a high-level view of your operations.